The matchbox labels feature the movie Titanic, distributed by Paramount Pictures in 1997. Titanic won 11 academy awards, including Best Picture, Best Cinematography, Best Original Dramatic Score, Best Visual Effects, Best Costume Design, and Best Song ("My Heart Will Go On," by James Horner and Will Jennings - performed by Celine Dion).

• Starring: Leonardo DiCaprio, Kate Winslet, Billy Zane, Kathy Bates, Frances Fisher
• Directed by: James Cameron
• Produced by: Jon Landau, James Cameron