The matchbox labels feature the twenty-four examples of filial piety, with illustrations in Chinese paintings and descriptions in Chinese poems.

Filial piety is traditionally deemed as one of the most important virtues by Chinese. It is deep-rooted in Chinese culture. Chosen and compiled by Kuo Jujing of Chinese Yuan Dynasty (1260-1368), the Twenty-Four Examples of Filial Piety includes twenty four stories of exemplary filial conducts in Chinese history as listed below:

• Emperor Shun of Yu Dynasty: His Filial Piety Moved Heaven
• Zhong You of Zhou Dynasty: He Shouldered Rice To Nourish His Parents
• Min Ziqian of Zhou Dynasty: He Obeyed His Mother in Simple Clothes
• Zeng Shen of the Zhou Dynasty: His Mother Bit Her Finger and Pained His Heart
• Old Man Lai of Zhou Dynasty: He Amused His Parents with Play and Glad Clothes
• Tan of Zhou dynasty: He Fed His Parents Deer's Milk
• Emperor Wen of Western Han Dynasty: He Tasted Soups and Medicine for His Mother
• Guo Ju of Han Dynasty: He Buried His Son For His Mother
• Jiang Ge of Han Dynasty: He Hired Out To Support His Mother
• Jiang Shi of Han Dynasty: The Fountain Bubbled and the Carps Leapt
• Huang Xiang of Han Dynasty: He Fanned the Pillow and Warmed The Quilt
• Cai Shun of Han Dynasty: He Picked Mulberries To Serve His Mother
• Dong Yong of Han Dynasty: He Sold Himself To Bury His Father
• Huang Tingjian of Song Dynasty: He Washed His Mother's Bedpan
• Lu Ji of Han Dynasty: He Concealed Oranges To Present to His Mother
• Meng Zong of Three Kingdoms period: He Wept Till the Bamboo Sprouted
• Wang Pou of Three Kingdoms period: He Heard Thunder and Wept at the Grave
• Wang Xiang of Jin dynasty: He Lay on Ice in Search Of Carp
• Wu Meng of Jin dynasty: He Let Mosquitoes Consume His Blood
• Yang Xiang of Jin Dynasty: He Strangled a Tiger To Save His Father
• Ding Lan of Han Dynasty: He Carved Wood To Serve His Parents
• Madame Tang of Tang Dynasty: She Suckled Her Mother-In-Law
• Zhu Shouchang of Song Dynasty: He Abandoned a Mandarinate To Seek His Mother
• Yu Qianlou of southern Qi dynasty: He Tasted Dung With an Anxious Heart